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It is not merely the latest Bollywood movies that have adopted Punjabi themes and narrative backdrops to pull viewers to theatres.
As can be expected, almost all entertaining music of the newest Bollywood films that makes everyone feel like dancing has wordings or tunes that is Punjabi, which certainly has a different sound compared to other forms of Hindi film music. The Punjabi dance numbers are almost always popular and play in clubs and discos across the country months before and past the release of the film.
A Number Of newest Bollywood movies like Love Aaj Kal, Singh is King and Jab We Met were in a Punjabi environment and all of them were big financial successes. A big Punjabi joint family has become a very popular backdrop among the directors for narratives of Hindi movies in the last few of years.
The Punjabi theme has gained so much recognition that in some movies the director infuses the culture in the movie film without even introducing a prominent Punjabi character. Some Punjabi songs are included in the movie with Bhangra music to give it a nice, peppy feel and these songs give a big support to the movie itself, as they normally become large hits.

The Punjabi themes and cultural backdrops can also be seen in offbeat international movies like Monsoon Marriage Ceremony and Bend it Like Beckham. The Punjabi theme appeals to everyone and the spirited passion of the traditions makes the experience of movie watching more exhilarating and remarkable.
The fun component of this culture appeals audiences all over India. In fact, it’s not only in India, but the Bhangra beats and tunes are well known all over the world. It does not matter which country you live in or belong to, if the Bhangra music is playing, the odds are that you would get up and start dancing spontaneously.

Thus, it is not surprising that the newest Bollywood films are cashing in on this universal trend of rising popularity of Punjabi music and culture. The final aim as we all know is generating money and the new Hindi movies’ producers will invest where it will give best results.